{"id":"AP6a450784e4b082bf2148516c","oid":"AP6a450784e4b082bf2148516c","title":"欧洲热浪催生制冷刚需，格力法国上半年销量劲增50%","comment":"","updated":"2026-07-01T12:37:31.639+0000","properties":{"blackWhite":"false","picNames":"图片1","keywords":null,"fulltext_highLight":null,"subscriptionEnterdescribe":null,"audio_new":[],"mapping_new":[],"editor_new":[],"subscriptionColumnId":null,"showOthers":"true","columnIds":["64131b04e4b0f9a60804dc33"],"video_userId":null,"overallPlan_new":[],"text":"佘映薇","audio_userId":null,"keyword":[{"score":1.0,"keyword":"格力电器"},{"score":0.95,"keyword":"欧洲高温"},{"score":0.9,"keyword":"空调销量增长"},{"score":0.85,"keyword":"移动空调"},{"score":0.8,"keyword":"供应链保障"},{"score":0.75,"keyword":"产品适配性"},{"score":0.7,"keyword":"市场缺口"},{"score":0.65,"keyword":"本地化布局"}],"smallTitle":null,"mapping":null,"subscriptionEnterLittleImage":null,"subscriptionVideoId":null,"linkHeadline":null,"wailianUrl":null,"video_new":[],"fulltext_highLight_title":null,"sign_up":null,"searchType":null,"searchLocation":null,"signature_new":[{"label":"佘映薇","value":"sheyw"}],"showAdvert":"true","subscriptionBackgroundUrl":null,"wailiangao":"0","modelType":"1","PCstory":"true","reviewEditor_new":[],"relateServices":null,"subscriptionType":null,"materials":null,"origination":"观海融媒","manuscriptClassification":null,"textTime":"00'00'00","AIAssistant":"true","developType":null,"isArtwork":"1","jianbaoTime":null,"subscriptionId":null,"subscriptionEnterName":null,"text_new":[{"label":"佘映薇","value":"sheyw"}],"platForm":"新媒体","isSmartCheck":"false","overallPlan_userId":null,"showListPublishTime":"true","mapping_userId":null,"signature":"佘映薇","canLike":"true","newFounderStory":null,"autoColumnIds":["61dfe511e4b0248b60d1c568"],"version_order":null,"order_number":null,"text_userId":"sheyw","leadTime":"00'00'00","showPosterCover":"0","photo_userId":"格力电器供图","video":null,"subscription":null,"allowShare":"1","subscriptionArticleId":null,"signature_userId":"sheyw","audio":null,"editor_userId":"fengchunyu","summary":" ","editor":"冯春雨","todoPublish":true,"original":"false","photo":"格力电器供图","reviewEditor":"应立枫","photo_new":[{"label":"格力电器供图","value":"格力电器供图"}],"reporter":null,"link_title":null,"team":null,"manuscriptClassName":"无","reviewEditor_userId":"yinglf","mainColumn":"5dd92265e4b0bf88dd8c1175","keywordTitle":"欧洲热浪催生制冷刚需，格力法国上半年销量劲增50%","sharePosterCover":"1","tagAnchor":[{"backgroundUrl":"http://pub-point.hizh.cn/entering/api/v1/entering/get/img?imageName=icon/20230510/7d483d6e-5a07-4201-a905-aa3c582243e2&type=.jpg","user_id":"sheyw","enterDescribe":"95后全媒体记者，关注科技创新与产业变革。","columnId":"64131b04e4b0f9a60804dc33","level_url":"","id":"952f4b41-c62d-476c-8ab7-47e529fada8a","enterName":"佘映薇","numOfSubscriptions":100100,"enterLittleImage":"http://pub-point.hizh.cn/entering/api/v1/entering/get/img?imageName=icon/20230316/d2a01510-df71-43d8-a49d-ce77437ae6dc&type=.jpg"}],"version_name":null,"primeMoverIndustry":null,"anchor":null,"repthe":"RT4A508E477AC046ABBE8B73E2C712FED220260102170956384","comment":null,"simliarStoriesIds":[],"changeBlock":true,"orderTag":"1000","overallPlan":null},"content":"<p style=\"text-align: justify;\">今年夏季，欧洲遭遇罕见持续高温，主要受“热穹顶”效应叠加全球变暖影响，多地气温屡破历史极值，带动区域制冷家电市场显著增长。7月1日，记者从格力电器获悉，依托过硬的产品适配性、本地化渠道布局与完善的售后服务体系，今年1—6月，格力在法国的终端销量同比大幅增长50%，市场热度持续走高。</p>\r\n<figure class=\"image align-center\" style=\"display: table;\"><img src=\"https://pub-point.hizh.cn/images/202607/01/6a450783f9bf2f2ec5a68eaa.jpeg\" data-from=\"newsroom\" data-mimetype=\"image/jpeg\" id=\"img-6a450783f9bf2f2ec5a68eaa\">\r\n<figcaption style=\"display: table-caption; caption-side: bottom;\">格力电器海外代理加急补货保障市场供给。</figcaption>\r\n</figure>\r\n<p style=\"text-align: justify;\">长期以来，欧洲家庭空调普及率不足两成，原因在于当地传统气候温和、空调并非刚需，且老旧建筑安装困难、设备与电费成本高昂。今夏极端酷暑释放出巨大的降温需求，而本地供给能力滞后，市场缺口明显。</p>\r\n<p style=\"text-align: justify;\">在此背景下，以格力电器为代表的中国空调企业凭借灵活的产品创新和稳定的供应链，快速填补了市场空白。针对欧洲居住户型、安装条件及消费习惯，格力电器精准布局了多元化制冷产品矩阵。其中，免安装、即插即用的移动空调因灵活便捷、无需施工改造，高度契合欧洲租房群体和老旧住宅的使用场景，目前区域渠道已全面售罄，海外代理正全力加急补货，保障市场供给。</p>\r\n<p style=\"text-align: justify;\">同时，具备节能、静音、稳定耐用优势的格力壁挂式空调持续获得欧洲用户认可，终端订单持续爆满，当前在法国区域的安装排期已顺延至8月底，体现了欧洲消费者对格力电器产品品质、技术实力与品牌口碑的高度信赖。</p>\r\n<p style=\"text-align: justify; font-size: 21px;\">格力电器欧洲区域销售负责人表示，针对欧洲空调脱销现状，国内生产基地已全面提效增产，同步联动欧洲各地海外代理商提前锁定中长期订单、动态调整区域库存；移动空调产线全力加急补货，壁挂机则协调海运、中欧班列等多条物流通道及本地安装配套资源，持续稳定供货，全力承接欧洲爆发的市场需求。</p>","channelId":"zjyapp","columnId":"5dd92265e4b0bf88dd8c1175","author":"佘映薇","url":"https://pub-zhtb.hizh.cn/a/202607/01/AP6a450784e4b082bf2148516c.html","storyType":"COMPO","storyResource":{},"thumbnailStyle":0,"contentType":0,"canComment":1,"publishTime":"2026-07-01T12:26:43.000+0000","language":"","originUrl":"","wordCount":655,"editor":"冯春雨","sourceId":"CO6a450381d5deb093f9b98dec","summary":" ","relatedStories":[{"summary":" ","publishTime":"2026-08-07 03:34:23","img":"https://pub-point.hizh.cn/images/202608/07/6a74e1c0eebd66298201c1d4.jpeg","id":"AP6a74e1c0e4b0d5893136a155","title":"“读懂珠海经济含金量”系列报道｜进出口总额创新高，珠海如何激活外贸新动能？","thumbnails":[{"proportion":"原图","url":"https://pub-point.hizh.cn/images/202608/07/6a74e1c0eebd66298201c1d4.jpeg"}],"url":"https://pub-zhtb.hizh.cn/a/202608/07/AP6a74e1c0e4b0d5893136a155.html"},{"summary":"详见内文","publishTime":"2026-08-15 00:25:42","img":"https://pub-point.hizh.cn/images/202608/15/6a7f4188f02ac32c81e6b3b6.jpeg","id":"AP6a7f4188e4b02aa23975b48f","title":"从广东外贸创新高看“钢筋铁骨”何以顺畅出海","thumbnails":[{"proportion":"3:2","url":"https://pub-point.hizh.cn/images/202608/15/6a7f4188f02ac32c81e6b3b6.jpeg"}],"url":"https://pub-zhtb.hizh.cn/a/202608/15/AP6a7f4188e4b02aa23975b48f.html"},{"summary":"详见内文","publishTime":"2026-08-19 23:50:00","img":"https://pub-point.hizh.cn/images/202608/19/6a85d0a8c5177e7b9a20ae33.jpeg","id":"AP6a85d0a9e4b07d0cf772611d","title":"热点话题｜格力办技校，产教融合的“硬核”新样本","thumbnails":[{"proportion":"3:2","url":"https://pub-point.hizh.cn/images/202608/19/6a85d0a8c5177e7b9a20ae33.jpeg"}],"url":"https://pub-zhtb.hizh.cn/a/202608/19/AP6a85d0a9e4b07d0cf772611d.html"}],"source":"观海融媒","coverStyle":0,"thumbnails":[{"proportion":"3:2","url":"https://pub-point.hizh.cn/images/202607/01/6a450784f9bf2f2ec5a68ead.jpeg"}],"shareUrl":"https://pub-zhtb.hizh.cn/s/202607/01/AP6a450784e4b082bf2148516c.html","channelName":"观海融媒","jsonUrl":"https://pub-zhtb.hizh.cn/a/202607/01/AP6a450784e4b082bf2148516c.json","mediaStream":{"duration":0,"url":""},"coverImages":[{"url":"https://pub-point.hizh.cn/images/202607/01/6a450784f9bf2f2ec5a68ead.jpeg"}],"columnName":"热点","categories":0,"subtitle":"","leadinLine":"","reviewEditor":"应立枫","published":"2026-07-01T12:26:43.000+0000","columnDirname":"redian","imageCount":1,"images":[{"id":"6a450783f9bf2f2ec5a68eaa","comment":"","url":"https://pub-point.hizh.cn/images/202607/01/6a450783f9bf2f2ec5a68eaa.jpeg","width":1200,"height":1600}]}